In India, rape inside a marriage is not a crime.
To change the law, we sent an activist to turn himself into the police, pretending he raped his wife. Watch the video and see how the story unfolds.
AWARDS:
- Ranked #16 for most creatively awarded campaign in the world in 2021 by WARC
- 2x Silver Cannes Lion – Film and Brand Experience & Activation
- 2x Bronze Cannes Lion – Social & Influence and Glass
- Silver One Show Pencil – Social Media
- Bronze One Show Pencil – Film
- 4x Bronze Clio Awards – Social Media, PR, Branded Content & Direct
- D&AD Wood Pencil – Entertainment
- 3x Silver London International Awards – Film and Branded Entertainment
- 3x Bronze London International Awards – Ambient & Activation, Online Film and Non-Traditional
- 3x Gold Spikes – Digital, Entertainment & Brand Experience
- Silver APAC Effie Awards
- Spikes Grand Prix for Good Finalist
- The One Club @OneScreen Gold – Best Documentary
- 4x One Show Merits – Entertainment, Social Media, PR & Online
- One Show Asia Merit – Public Service (only Merits were awarded because of COVID-19)
- Gold Ad Stars – Social & Influencers
- 4x Silver Ad Stars – Film, Branded Viral Videos, Human Rights and Diverse Insights
- 3x Bronze Ad Stars – Film Craft, Direct and Gender Equality
- 3x Gold Creative Circle Singapore Awards (Gong Awards) – Film & Branded Content and PR
- 3x Silver Creative Circle Singapore Awards (Gong Awards)- Film & Branded Content, Direct and PR
- Silver Cresta Awards – Brand Entertainment
- Bronze Cresta Awards – Social Campaign
- WPP Extraordinary Awards Special Commendation – Communications Category (only 2 Special Commendations were awarded worldwide)
- 3x Cannes Lion Finalists – PR, Film & Brand Experience
- 3x One Show Finalists – PR & Direct
- 3x D&AD Finalists – PR & Impact
- London International Awards Finalist – Social Media
- Spikes Finalist – Film
- 2x Creative Circle Singapore Finalists (Gong Awards) – Experience & Activation
The case study :
The documentary :
The poster :
The board:
