We released a series of ASMR films made with sounds experienced by rough sleepers.
While ASMR films are a popular sleep aid, ours woke viewers up with some disturbing truths.
AWARDS:
- Bronze London International Awards – Music & Sound
- Cannes Lion Finalist – Media
- 2x One Show Finalists – Entertainment & Audio
- D&AD Finalist – Media
- 3x One Show Asia Merits – 2x Sound Design and 1x Integrated Campaign (only Merits were awarded because of COVID-19)
- Ad Stars Silver – Sound Design
- 4x Ad Stars Bronze – Film, Diverse Insights and 2x Human Rights
- 2x Ad Stars Crystal- Film and Direct
- 8x Ad Stars Finalists – Social & Influencers, Interactive, Human Rights, PR, 2x Diverse Insights, Brand Experience & Activation and Creative eCommerce
- Cresta Awards Bronze – Brand Purpose
- Cresta Awards Finalist – Social
- 3x Creative Circle Singapore Finalists (Gong Awards) – Film, Media and PR
- London International Awards Finalist – Branded Entertainment
The case study :
The ASMR films :
The board:
