We gave Furry’s Kitchen dog food to human food critics without them knowing – and they loved it.
AWARDS:
- Bronze One Show Pencil – Social Media
- Bronze London International Awards – Branded Entertainment
- Silver Creative Circle Singapore Award (Gong Awards) – Film & Branded Content
- 3x Bronze Creative Circle Singapore Awards (Gong Awards) – Mobile & Digital, PR and Outdoor
- 3x Effie Singapore Awards– Gold, Silver & Bronze
- 2x Cannes Lion Finalists – Brand Experience & Activation
- 4x One Show Finalists – PR, Experiential, Online & Direct
- 2x Ad Stars Finalists
- 2x Creative Circle Singapore Finalists (Gong Awards) – Media and Direct
The case study :
The film:
The board :
