We created the Generosity Bar, a new version of our iconic Dairy Milk Bar only without the milk. Each time you buy it, the missing milk is donated to those who need it the most: the 4 million malnourished kids in the Philippines.
AWARDS:
- 3x Cannes Lions Finalists – Media, Direct & Brand Experience
- 3x One Show Finalists – Creative Effectiveness, Direct & Integrated
- D&AD Finalist – Impact
- Clio Awards Finalist – PR
- WPP Extraordinary Awards Finalist – Creative Transformation Category (only 20 projects were shortlisted worldwide)
- Cresta Awards Gold – Brand Purpose
- Ad Stars Silver – Healthcare
- 2x Ad Stars Bronze – Social & Influencers and Human Rights
- Ad Stars Crystal – Brand Experience & Activation
- 4x Ad Stars Finalists – PR, Media, Design and Direct
- Creative Circle Singapore – 1x Silver, 1x Bronze & 1x Finalist
- Best of Ogilvy – In the book
- Best Experiential – Best Ads
