Even though Jonathan grew up in France, he spent most of his adult life living and working abroad. From Europe to Africa and Asia, he quickly adapted to the markets he worked in. He created successful campaigns acclaimed locally in South Africa, Singapore, Malaysia, Indonesia and even India.
On his journey, he helped international brands such as Nestlé and Toyota tailor their messages to resonate with specific audiences. His experience ranges from beauty with Pond’s, to telecom with Singtel, banking with HSBC, F&B with Coca-Cola and also the automotive industry with Volkswagen and Lexus.
He has worked at many renowned agencies including DDB, Y&R and FCB. In 2016, he moved to Ogilvy Singapore where he conceptualized campaigns for local, regional and global clients such as Unilever and Mondelez across all kinds of media (TVC, Digital & Social, Branded Content, Experiential, PR stunt, etc…).
His work has been praised at Cannes Lions, D&AD, Clio, One Show, LIA, Spikes, Loeries and Effies among others. In 2021, these accolades landed him the #1 spot on the Campaign Asia list of ‘Singapore’s Most Awarded Creatives’.
Currently based in the beautiful city of Cape Town, he freelances for agencies and clients around the world.
WORK EXPERIENCE
Freelance Creative Director / Copywriter (Remote), Cape Town, July 2021 – Present
(Clients include GUT, Ogilvy, BBDO, Saatchi & Saatchi, King James Group South Africa, MASH, Vidmob.)
Associate Creative Director, Ogilvy Singapore, May 2019 – July 2021
Global Associate Creative Director (Unilever), Ogilvy & Mather Singapore, December 2016 – April 2019
Copywriter, FCB Cape Town, March 2016 – November 2016
Copywriter, Ogilvy & Mather Cape Town, April 2014 – February 2016
Copywriter, Young & Rubicam Cape Town, September 2013 – October 2013
Copywriter, DDB Paris, February 2013 – August 2013
INDUSTRIES & CLIENTS
Beauty/Fashion: Pond’s (Global account), Nivea, Dove, L’Oréal, Aveeno.
Home: IKEA, Electrolux, Philips.
Sport : Decathlon, Adidas.
Transport/Fuel: Toyota (17 markets in Asia), Lexus (SEA), Japan Airlines (SEA), Volkswagen, BMW, Audi, Sixt Car Rental, Engen petroleum, Castrol, Ouigo train, Hyundai, Changi Airport, Aston Martin, Porsche.
Finance/Insurance: AIA, HSBC, ENBD bank, Allan Gray Investment, ING Direct Bank, Santam.
FMCG: Unilever on Comfort laundry detergent and softener (APAC), Pond’s (Global) and Vaseline (APAC), Mondelez on Cadbury and Tang (APAC), Nestlé on Milo (Global), Colgate.
Food/Drink: Coca-Cola brands (SEA & Middle East), Savanna Cider, SAB Beer portfolio, Schweppes, Lipton, Mc Donald, Guinness, Foodpanda, Dentyne, supermarkets (Cold Storage, Giant and OpenTaste), Glenfiddich.
Media/Telcom: Netflix, FOX (APAC), Wechat, News24, L’équipe, Singtel, Bouygues telecom, Pixstory.
Institutional: Singapore Government (Singapore Tourism Board, National Crime Prevention Council and Ministry of Culture, Community & Youth), City Of Cape Town.
Hospitality: Accor Hotel, Choice Hotel.
Go back to the Work